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11 Types of Digital Marketing

Internet running for many years has gained a massive audience through social media. Hand in hand, digital marketing has also taken their place from past years.

Business taking steps into digital marketing can be the best idea to attend the audience and provide them the services you have or had.

There are marketing strategies but digital marketing has its place. There are many digital marketing types with which we can fuel the growth of any company or business. Below are the categories of digital marketing.

11 Types of Digital Marketing

  1. SEM (Search Engine Marketing)
  2. SEO (Search Engine Optimisation)
  3. PPC (pay-per-click)
  4. Social Media Marketing
  5. Content Marketing
  6. Email Marketing
  7. Influencer/ Affiliate Marketing
  8. Viral Marketing
  9. Radio Advertising
  10. Television Marketing
  11. Mobile Advertising

1. SEM (Search Engine Marketing)

The search engine marketing is considered as that it covers both the SEO and PPC work. To grab the attention of the maximum audience with the help of the search engine is not an easy task to perform.

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.

With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

2. SEO (Search Engine Optimisation)

SEO is Search Engine Optimisation which works for the business to make it optimized for the search engines like Bing, Google, Yahoo, etc.

3. PPC (pay-per-click)

The pay-per-click means to get into the search engine result page with the help of payment mode. It is used as an advertisement on the search engine.

4. Social Media Marketing

Social media has taken a huge sky jump in terms of marketing. Many social media platforms can be very useful for the marketing process and can help in targeting the audience to get the best reviews.

5. Content Marketing

Content marketing is some way different from the other marketing systems. This is not something with the help of which you can directly target the audience employing anyway.

6. Email Marketing

With email marketing, it involves email. You can send emails with the information about your business to your inbox list.

7. Influencer/ Affiliate Marketing

With the help of social media, you can enlist the well-known influencers by selling the products which will engage a large number of audience through there profiles, social media pages, or their websites.

By collaborating with these, you can provide some discount coupons or codes, or can sponsor for the influencer or through the influencer to engage their crowd for your business and brand.

8. Viral Marketing

The idea of Viral Marketing is, to contact the popular influencer on the social media platform, or any viral content creator and ask them for the help of promoting the videos or content with their account.

9. Radio Advertising

With the help of Radio advertising, you can connect with the audience and let them listen about your business services and the products about your brands.

10. Television Marketing

Not only through social media or Radio advertising platforms, but there is also a Televisions ad with the help of which you can connect with the audience.

11. Mobile Advertising

Mobile Advertising is something that has across all the media of marketing platforms. Whether it comes to mobile TV, or search ads, or social ads, etc.

As consumers spend more time on their mobile compared to any other electronic device, business is shifted their advertising to mobiles all over the world.

The above categories were about marketing with the help of which you can target the maximum audience to grow your business.

Related Resources:

  1. Digital Marketing: The Amazing Guide For 2020
  2. How to Create or Structure Your Digital Marketing Team
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