Top 5 Digital Marketing Strategies for Start-Ups

Top 5 Digital Marketing Strategies for Start-Ups

In contemporary times, digital marketing is gaining more ground, as it is getting more popular day by day. There is no doubt we are living in the digital era. Everything ranging from economic, financial, and even day-to-day life is getting digitalized. Nowadays all businesses both start-ups and giant organizations are gaining prominent access to the digital world. Other forms of digital communication include the promotions of brands to connect with potential customers using the internet. You might want to connect with a digital marketing agency Stockport which pave a way for more future beneficial connections. Digital marketing might include platforms to promote products and services, mobile phones, desktop computers, the internet, and other online-based digital technologies. 

Top 5 Digital Marketing Strategies for Start-ups

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There are five top digital marketing strategies for start-ups that might help you in future. 

Email Marketing

According to the (DMA) Data & Marketing Association, a survey reveals that 122% of impressive ROI are conducted by an impressive amount of email marketing. Many people may assume email marketing to be a dead advertising process, which according to Demand Metrics is not true. It shows that a presence of email marketing is four times higher than other marketing channels. Moreover, another real advantage of email marketing is that to run an email campaign you don’t need a lot of money, but the right resources. In order to write a successful email marketing campaign you should have several things which are following:

  • You can start by subject line, make it engage, enrich it with catchy words.
  • Try to write in plain and persuasive language, in your email copy avoid jargon.
  • Use subheadings and bullets, to make it easier to scan you need to break text
  • Narrate all benefits which you will provide
  • So, for mobile devices, you will need to optimise your emails
  • Add the email signature of the professionals in your mail. 

Social Media Marketing

Social media marketing is the most influential and powerful marketing option available nowadays. In start-ups, social media marketing comes on the second level. You can easily increase your sales, maintain good leadership, it would help in increasing traffic and exposure of your site. If you are using social media, it would help in developing one of the most loyal customer bases which shows the power of social media marketing nowadays. According to several surveys, 89% of people generated an increased exposure of their associations through a social media initiative on their business settings. It is important to produce high-quality content regularly, so you will need to build your authority on social media. Moreover, to gain further popularity you can provide constant content on engaging platforms like LinkedIn, Instagram, Twitter, Facebook, and Pinterest too. 

Content Marketing

Whether you are working in the B2B or B2C domain, content marketing has become a must for business these days. If you want to accomplish success then start creating influential content for your organisation. According to Content Marketing Institute, almost 88% of B2B marketers agree that content marketing is an important part of their marketing programs, while 90% of B2C organizations 

are extremely/very committed to content marketing. You create useful content that your target audience will love to read since it will solve their problems when you map your content strategy to follow the different stages of your buyer’s journey. Moreover, content marketing would help you in creating thought leadership, building credibility, improving brand recognition, building lasting relationships with your clients. Also, increase visibility for your organisation’s brand as well as for your start-ups you could adopt content marketing strategies. 

Affiliate Marketing

Affiliate marketing depends on the influence of people, so you can say it’s like influencer marketing to improve your sales. So, you can relax as others do marketing for you, in an affiliate marketing where you could sit back. You can use Affiliate Recruitment Software for recruiting affiliates which would be a best practice. 

Search Engine Optimization

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You have created service pages for all the services you offer, then you will have to build a website with an awesome design. SEO also stands for search engine optimisation. If you want to build trust as well as increase traffic you will need search engine optimization. 

Take Away

The top five marketing strategies would be email marketing, social media marketing, affiliate marketing, content marketing, and search engine optimisation (SEO). 

Amy Jackson

Amy Jackson