5 Smart Ways to Boost Your Brand Awareness

5 Smart Ways to Boost Your Brand Awareness

If you’re running an entrepreneur-type start-up or a mid-sized business, branding awareness must be the primary focus of your marketing plan.

First, what makes branding awareness beneficial?

It also increases sales.

Customers can distinguish your brand from those of your competitors.

The expansion of businesses becomes more straightforward.

Marketing directors will inform you. However, it isn’t an easy task, particularly in this harsh economic climate.

If you’re looking to increase your brand’s visibility without spending a lot of money, here are five methods to do this:

  1. Use Free Social Media Platforms For Marketing
  2. Run Giveaways And Competitions
  3. Start An SEO Campaign
  4. Launch Ads On Google
  5. Attend Networking Events

1. Use Free Social Media Platforms For Marketing

Currently, most businesses are trying to increase their brand’s visibility using free Social media sites. This includes:

  1. Facebook
  2. Pinterest
  3. Twitter (check the Twitter page, every major brand, from Apple to Coca-Cola, is on Twitter!)
  4. Instagram
  5. TikTok

On these platforms, you’ll have the option of implementing different strategies ranging From posting funny photos and videos to more complicated products like tips for your product and guide.

Pinterest has become one of the most popular social media tools companies use. This is since Pinterest is a photo-based social media platform that significantly increases branding awareness and website traffic.

That’s why thousands of businesses use it to share images of their products, memes, and other contents click here.

For instance, Nike’s Pinterest page primarily focuses on posting videos and images about their merchandise.

Additionally, they utilize it to publish content from ongoing marketing campaigns they are running.

If you’re not yet connecting your business, being on Pinterest is the right moment to get it done.

Here’s a great Pinterest analysis guide that marketers can use to help you get up and running!

Once you’ve mastered the art you’re getting, you’ll be able to utilize Pinterest to propel your business forward.

2. Run Giveaways And Competitions

Contests and giveaways are an effective method to increase brand awareness. This is because today’s consumer is a fan of them. After all, they’ve got nothing to lose but plenty to gain.

The most effective place to host giveaways and contests is on a social media platform like Twitter and Facebook.

Here, you could announce that you’re hosting an event and let people know they can participate by clicking the link and registering their information.

Then, you’ll be able to accumulate thousands of contact details (or telephone numbers) which could later be used for future marketing purposes. It’s an all-win situation!

Pro tip: Ensure your contests and giveaways are infused with value. Do not give away the cheapest product. Instead, select an item (or more than one) with a high value. In this way, you’ll get more interest from customers and non-customers.

3. Start An SEO Campaign

SEO is a significant component of modern-day digital marketing.

In essence, SEO (which stands for Search Engine Optimization) is a method that is used to bring more people to your site and social media sites which, in turn, help increase brand recognition.

It is possible to do this by starting with your website. Make it mobile-friendly, and frequently write blogs and articles which include key industry words.

Google appreciates this and will improve your site’s search results if the high-quality content is. It is also essential to add backlinks to other websites to increase visibility.

Nowadays, most companies are outsourcing their SEO to reduce time and cost.

4. Launch Ads On Google

Google is an excellent option to pay for advertising because you are automatically more visible to a broader population.

Yes, Google advertisements can be costly to run for smaller companies. However, it’s essential to remember that Google lets first-time users run ads at a reduced cost.

This way, they’ll be able to determine this method’s effectiveness (most times, the answer is).

If you have a decent marketing budget, It’s recommended to test running a few ads on Google, even if only for a few weeks or months.

With Google Analytics, you’ll be able to learn more about the amount of publicity your ads have brought to you and the number of people who have clicked on them and engaged with the ads.

5. Attend Networking Events

If you want to increase your brand’s visibility, ensure that you participate in networking events within your state and the local area.

This will allow you to meet with fellow business directors and owners, creating collaborations further down the road.

For instance, you could start networking with a local business owner, who could give you access to more significant customers than you can access!

Amy Jackson