Reach Out to Last Mile Customer with Class 5 Softswitch Solution

Not till some time ago the individual customer for VoIP services did not receive much importance. This is partly due to the small customer base but the situation is changing as more such individuals are giving up PSTN in favor of VoIP.

For service providers, this is a mine waiting to be explored. You can do this with a class 5 Softswitch solution from an appropriate vendor, providing all the features necessary to serve the growing residential VoIP market. The recent pandemic and work from home also fuel the demand for residential VoIP services.

A promising market for VoIP – retail

VoIP service providers focused, and rightly so, on the business side due to volume usage and the need for various VoIP services like IP PBX.

Businesses save about $ 35 a month by switching over to VoIP. Even AT&T, the landline PSTN service provider, is switching over to VoIP.

By choice or by circumstance, a huge number of residential phone users will switch over to VoIP. Serving this customer base is easy when you have a class 5 Softswitch solution expressly designed for the retail segment.

To each according to his need

Business users are regular. They need to use communications every day. Service providers can expect steady revenues.

However, residential users individually may not regularly use VoIP but what they lack in usage they make up in numbers.

Some like to switch to VoIP when they need to make long-distance calls or international calls or for video calling.

Some may opt for monthly subscription plans. You can use the class 5 Softswitch to offer each retail residential user what they need.

  • PIN and PINless calling cards: Occasional users can simply buy these virtual cards and make use of VoIP services. Plus, you can permit PIN to PIN balance transfers.
  • Prepaid: Offer prepaid services similar to what mobile service providers offer.
  • Postpaid: Bill subscribers based on call records and enable payments online through an integrated payment gateway.
  • Retailers: Enlist retailers to push your VoIP services and maintain separate accounts for such retailers while the white label class 5 Softswitch helps you to promote your brand. You can set rates and taxes for such retailers down the chain.
  • SMS, Topup, DID are other features to attract retail level customers.
  • Mobile extension: Permits individuals to use in-house SIP phones, PSTN phones through ATA, and mobiles too.

The writing is on the wall. Individuals are now shedding PSTN in favor of VoIP, which is not surprising given that they can engage in voice and video calls and conferencing while paying far less. Invest in retail class 5 Softswitch and you are likely to recoup that investment in a short time.

LCR – the key feature

Traffic is the commodity you deal in. The difference in rates you pay to bulk carriers and the rates you charge retail VoIP customers is your profit.

You can optimize rates for customers and maximize profits by configuring the LCR (Least Cost Routing) feature right.

Get a class 5 Softswitch that has artificial intelligence since it will automate this task (and others as well). The result is a low cost for you and seamless connectivity for your retail VoIP users.

LCR works for hand in hand with rate management that lets you handle termination and origination rates, rate groups, and billing increments.

The world is your playground

Ideally, your class 5 Softswitch meant to address the needs of residential users opens up the world for you. It should, of course, support multiple currencies and even let you set up different taxation rates.

Pick a Softswitch with redundant architecture that permits server failover and data replication and you need have no apprehensions about outages.

Do I need expensive hardware for the Softswitch?

One deterrent for service providers in the investment in hardware for VoIP traffic. You may put up media gateway servers and SIP servers but for class 5 Softswitch a normal computer system with a fast multi-core processor, 32 GB RAM, and 1 TB HDD should suffice. A Xeon processor would be much better. A high-speed broadband connection completes the setup.

Making money with residential VoIP services

The class 5 Softswitch facilitates roping in residential users. However, you will be working on slim margins but there is money to be made in additional services like providing accessories for VoIP such as SIP phones, ATA, and accessories that can be used with a desktop computer should subscribers use a softphone for VoIP calling.

You could devise “bundled” plans to keep revenues growing. Expand your services not only across the city but across the country and across nations.

The more subscribers you have, the more you will earn with the class 5 Softswitch effortlessly scaling to handle large numbers of concurrent calls.


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