How to Create or Structure Your Digital Marketing Team
As we all know that in this digital era internet is the most important part of our life like food, cloth, and house and Internet users increase day by day just like our regular needs.
When we talk about stats – In 2019, the number of increasing users of the internet worldwide was 4.9 billion. In 2018, the presentation rate of internet global was at 495, and this number is expected to increase by 545 in the future.
“All I know that the Internet is and will continue to transform the world”
The internet has no doubt changed the lifestyle and nature of human performing tasks. It has not only brought us closer to technology but it also provides a better option for online shopping and online banking.
Along with that, the people who use social media also increased and covered the 3.26 billion population of the world.
This means the target audience is much better, and you have an excellent opportunity to hit a large population with a low budget.
The technology is derived from digital transformation with most elements of organizational and functional issues.
On the other hand, the demand for digital marketing has also inspired IT software companies to more focused on branding and advertising.
It gives a new birth in the digital world with a new form of marketing and advertising with new challenges and creativity.
In the light of new technologies, every company has a questioning mind on how to grow the business and how to create or structure the cross-functional teams who give 100% in their work to obtain good results.
The big brands and the successful digital business know that marketing is the heart of any organization and it plays the most important role in the growth and success of a business in this digital world.
Therefore the business who wants to grow digitally needs to build and establish a digital marketing team for their brand but the question is How to create a strong team for digital marketing.
If you want your business to succeed and grow in the coming years between the large competitive nature of companies and big brands, then there is no doubt that you should be more focused on digitalization and advertising because we all know that digital marketing is a powerful weapon for attracting and engaging the audience and consumer base to take your business next level in this digital era.
“Building the right marketing team takes a whole lot of research, patience, and dedication”
For companies and big brands who wants to invest in digital marketing has a big problem in their mind that can outsource the work to a digital marketing expert team or build an in-house team for digital marketing.
However, outsourcing can have both pros and cons. Fortunately, those of you who have the resource and want to build an in-house team for digital marketing then it’s really important to structure your team in the right way to maximize output quality.
Is this digital era everything is changed in terms of processes, strategies, marketing techniques which gives new opportunities and challenges to everyone especially in digital marketing every day.
We have new competitors and new challenges because everyone gives 100% every day to grow their business to the next level.
As a result, the digital marketing team is a hub of big brands and companies from lead generation to social media awareness and consumer value.
Digital marketers are charged for engaging and influencing customers at many stages, therefore everyone needs digital marketing for their business.
Why Digital Marketing is so important?
By now all we know that digital marketing is the heart of an organization or big brands, in its various forms it should be a key to any modern business approach.
But, do you know the various possibilities in which digital marketing can benefit you in branding or digital presence?
Digital marketing is an important asset for your business growth and helps you in your digital presence. In fact, 90% of marketers say that digital marketing is the most important factor for your business to grow and reach a new level.
Here are the reasons why digital marketing is so important, let’s look at the reasons and keep reading and learn more why this time digital marketing is most important for your business
- Target right audience
- Your competitors doing the same
- Compete with big brands
- Monitor growth and optimize for better result
- Get an impressive ROI
Target right audience
We all know that with the increasing demand of the internet, more people spend their time online. Over 8 billion people use the internet all over the world.
They are using the internet for their daily use of items or some new products or services. So, if you are not selling your services online then you miss a big opportunity to become a big brand in the market and your competitors got the advantage from this.
If you want to derive the best results for your business you need to do business digitally which will help showcase your services online and target the right audience at the right time.
Your competitors doing the same
Still, if you have a question in your mind why digital marketing is so important then to answer it I would like to illuminate the term “competition”.
Many of your competitors are already using the advantages of digital marketing and they created social media profiles, created a website with proper SEO, and run various advertisements for getting business.
If you want to grow more than you need to do things that your competitor’s already doing because you are already losing so much traffic because you are not investing in digital marketing.
By neglecting digital awareness you are already losing so much and you are out of them from the competition. So, if you want to go with your competitor’s in the race then start investing in digital marketing
Compete with big brands
In today’s time competition is a very big challenge when doing business and it becomes very hard when we compete with big brands like Amazon, Flipkart, Samsung, coca-cola, apple, and many more that’s why we need digital marketing to grow and compete for our business with big brands.
This creates an opportunity for small and mid-sized businesses to compete with big brands in the market. There are various methods in digital marketing by which you can obtain a good business like SEO, PPC, SMM, and many more.
With SEO (Search Engine Optimization) you can rank your website on the first page of search engine result pages (SERPs) and derive all traffic on your website which you loose already.
When you use PPC (Pay Per Click) for advertisement google ranks your ads according to relevancy and you can get good traffic and leads.
With SMM (Social Media Marketing) you can target a larger piece of an audience with proper methods like showcasing pics, videos, infographics, polls, questions & answers, and many more things.
If you are doing digital marketing with proper techniques and methods then no one can compete with you in the future.
Monitor growth and optimize for better result
Everyone wants to monitor the growth of our business when you invest your time and money in digital marketing, you want to know what the things are doing and how.
Digital marketing makes it easy for you because through digital marketing you can check lots of things like:-
- Check your website traffic through google analytics
- Check your website performance through google webmaster
- Define your goals in google analytics and measure the ROI
- Check the geography of an audience through google analytics
- Check the timing of visitors when they come on your website
- Check the web pages performance where you lack through google analytics
- You can see metrics such as impressions, clicks, likes, shares, comments, conversions, and more on your social media pages
With digital marketing, you can improve your business performance and check that your marketing efforts are doing well or do they need improvements.
Digital marketing makes it easy to track business performance and allows you to drive better results by making changes in the strategies.
Get an impressive ROI
Everyone wants a good ROI, which means everyone wants the return when they invest. Through digital media, you can get the highest ROI because digital marketing strategies give you more results which are 100% right and accurate.
If you want to know the effect of digital marketing then see the results after implementing the right marketing techniques to your business.
This is a great opportunity for startups, small and mid-size businesses to grow and earn a profit through marketing efforts.
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”
I think we all know the importance of digital marketing and what are the benefits when adopting digital marketing.
Now, its time to implement digital marketing but before implementing we need to create or structure a strong in-house digital marketing team or hire a digital marketing consultant for the business.
We know that creating or structuring a strong digital marketing team can be hard, confusing, and complex while creating a strong digital marketing team you need to list down some positions who lead your digital marketing process like executives, experts, analyst’s, managers, content writers, graphic designers, etc.
You need to know about some disciplines which used in digital marketing:-
- SEO – Search Engine Optimization
- SMO – Social Media Optimization
- SMM – Social Media Marketing
- SEM – Search Engine Marketing
- Search Advertising
- Content Marketing
- Display Advertising
- Email Marketing
- Mobile Marketing
Hence, No one knows about digital marketing. It was an alien concept before a decade but as of now it is considered as the heart of any organization or big brand and everyone knows the terms like SEO, SMO, SMM, content writer, content manager, data analyst, etc.
According to the recent report, 80% of businesses plan to hire digital marketing professionals and it’s a good opportunity for freshers or youngsters to go with the digital era and learn digital marketing from the best digital marketing institute and get a good job.
Now the business is struggling with this question that which roles do need a digital marketing team to grow the business in a positive way.
There are several structures or several strategies that follow in the market and that could do very well but some basic roles will never change in the future also. Now, I am going to tell you the roles needed when you create or structure a digital marketing team.
Here are the essentials roles needed when you create or structure a digital marketing team:-
- Project or Digital Marketing manager
- Creative Director or Graphic Designer
- Front and Back-End web developers
- Digital Marketing Strategist
- Digital Marketing Analyst
- SEO Manager or Specialist
- Display Advertising Specialist
- Search Advertising Specialist
- Social Media Manager or Specialist
- Content writer
- UX/UI Designer
- Content Marketing Strategist or Specialist
- Email Marketer
- Video Creator
Project or Digital Marketing manager
A project manager or digital marketing manager plays an important role in a digital marketing team he/she is responsible for developing, maintaining, and managing the digital marketing strategies for campaigns to promote a company or its services.
A digital marketing manager also evaluates the new trends and technologies which are used in digital marketing in the coming years and prepares the strategy according to this.
He is also responsible for driving traffic on websites and giving some good business by measuring the traffic to optimize websites for marketing campaigns
He is responsible for managing his/her internal team and checking whether they are giving the efforts in the right medium or not means they are doing the marketing on the right marketing channels or not.
A digital marketing manager directly reports to a director, founder, or VP marketing, and may have one to two direct reports executing social, email, and other digital marketing campaigns.
Essential skills all digital marketing Managers must have:-
- Paid social media advertising expertise
- Sales skills
- Specific marketing channel expertise
- The ability to think objectively
- The ability to execute and analyze large marketing campaigns
- Should be creative
- Good copy and visual storytelling abilities
- A likable personality
- An understanding of WordPress
- Self-promotion savvy
- Understanding of brevity
- The ability to analyze quantifiable metrics
- Listening skills
- Basic design skills
- Knowledge of Digital Marketing Tools
Creative Director or Graphic Designer
Graphic design is also known as communication design, graphic designer, or creative director and visual communicators who can create extraordinary graphics and visuals by using computer software like Coreldraw, Adobe Photoshop, Lightroom, paint, etc.
A graphic designer is responsible for fonts, colors, effects, animations, visuals, shapes, images, print design, photography, logos, billboards, and many more.
A creative director is responsible for managing the creative team that creates visuals, images, infographics, logos for product, branding, advertisement, etc.
The works which are done by graphic designers are as follows:-
- Meeting with clients and art directors to know the scope of the project
- Giving advice to the clients for better graphics and designs
- Portray the message behind the design or visuals
- Create images that should show some messages
- Create graphics and visual or audio images for product illustrations, logos, and websites
- Create visuals or designs either by hand or by using computer software packages
- Select colors, images, text style, fonts, layout, and many more.
- Prent the design to the clients and art directors
- Review designs for errors before printing or publishing them
Front and Back-End web developers
Back-end development is also known as server-side development which means it is responsible for behind the scenes activities that happen when performing any action on a website.
Back-end developer focuses on the database, scripting, and architecture of a website where the code helps in communicating the database information to the browser written by back-end developers.
Digital Marketing Strategist
Digital marketing strategists are responsible for planning, developing, implementing, and managing all digital marketing activities that handle all the digital marketing strategy, In addition, it is also responsible for guiding digital marketers and other marketing persons in a team.
Digital marketing strategists are a mix combination of innovative, creative, and tech-savvy who have the ability to identify the new trends before they boom in the market and use them before everyone else.
“Marketing is no longer about the stuff you make, but about the stories you tell”
A digital marketing strategist should be responsible for the digital presence of the business, He/she searches the current trends in the market, consumer’s interests and behaviors, and market competitions to create a well defined and most effective digital marketing strategy.
Digital Marketing Analyst
A digital marketing analyst is responsible for analyzing the states and studying what the competitors do for their business and suggesting the ways by which company can grow and improve it’s online marketing efforts, these efforts like social media ads, banner ads, display ads, etc.
A digital marketing analyst also helps in seeing where the business loses the efforts and also suggest some improvements in marketing efforts.
SEO Manager or Specialist
All SEO really means is the process of ”optimizing” a website so that search engines will find it, Consider what happens when you search for information on the Internet.
SEO managers are responsible for technical website optimization, website content creation and coordinate with designers and developers to making some new back links for branding online
Seo managers are responsible for planning, implementing and managing the overall SEO strategy of a company or organization, an SEO manager covers lots of duties such as web marketing, web analytics, content strategy, link building, keywords planning, keywords strategy and many more.
Display Advertising Specialist
Display Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for business, display advertising specialists primarily focused on paid search ads within google or bing.
It is basically responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display advertising strategies across both b2b and b2c business.
Search Advertising Specialist
A search advertising (PPC) specialist are responsible for pay per click advertising including the strategy, design, implementation, SEO and analysis of add performance
A PPC specialist using search engines(like google, yahoo, or bing) for marketing or advertising business by using a business website.
A PPC specialist is someone who generates revenue by managing, tracking, and testing marketing campaigns using PPC advertising, writing compelling ad copy, and doing keyword research.
Social Media Manager or Specialist
It is the heart of social media channels, it is responsible for social media activities done by social media team members, it represents a company like a brand across the social media channels.
Social media managers grow your business on social media channels like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and many more where they target a large audience by some techniques like paid advertisement and share the content across social media groups and pages.
Also Read:- The Impact of Social Media Among B2B Customers
skills that every social media manager must have:-
- Team Handler
- Knowledge of other marketing skills
- Understanding Customer Care
- Social Connection Maker
- Quick Learner
- Data Analyst
A Content Writer writes the content for website copy, white papers, blog posts, social media content, and product/service descriptions, etc. Every content writer is a researcher first and a writer second.
The job of a content writer is to write good content as per the requirements given by the client and fulfill their needs according to their work.
Types of Content Writers:-
- Blog writer
- Brand journalist
- Technical writer
- Social media writer
- Email writer
- Long-form content writer
- Ad and promo writer
Ux and UI are two different things, UX is user experience and UI is a user interface which means UX focuses on how something works and how someone interacts with it where UI focuses on the look and layout.
A UX designer is responsible for executing, facilitating, and analyzing research and data. Where UI designers are responsible for graphic design, the typography used, and branding in order to make the interface shine.
Content Marketing Strategist or Specialist
Content Marketing Strategist is a person who is responsible for creating some new and extraordinary strategies for content marketing.
A strategist also suggests the right content creation according to industry trends and implements them through content writers.
A content marketing specialist can help in creating some new content, identify new business goals, coordinate with editorial or content writing teams for content creation, consult with search engine optimization teams for keywords research.
Email marketing is one of the most used and important digital marketing strategies for sending emails to prospects and clients. Effective marketing emails can convert customers into clients and clients into long term partners also.
The journey to becoming an email marketer is not an easy task. Definitely, it needs lots of research and knowledge which can be gained through various emails and campaigns which we see every day in our normal life.
Email Marketers are responsible for understanding your subscribers, communicating with your brand, and utilizing all of the helpful technology available to create high-performing email campaigns.
Nowadays we see that video content has become very popular in the last few years and many companies work on their digital video presence.
When you open your social media accounts you observe that everyone is gaining more popularity through videos.
The benefit of a well-experienced and video content creator is that the person possesses the adept knowledge and hands-on practice of creating an effective and engaging video.
Keeping all the digital marketing aspects in mind, video professionals can help you grow your business skyrocket.
Creating or structuring an effective digital marketing team is very difficult. In fact, most of the time we lose our business due to the lack of an effective digital marketing team.
But, if you plan a little bit and find some extraordinary members for your digital marketing team then I assure you won’t lose your business leads.
In this blog, I suggested some essential roles and their function for the digital marketing team. I hope you all understand well.
Now It’s Your Turn
That’s all for my guide to create or structure a digital marketing team.
Now I’d like to hear from you:
What tip from this guide do you want to try out first?