14 Critical Roles in a Digital Marketing Team

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There are several structures or several strategies that follow in the market and that could do very well but some basic roles will never change in the future also. Now, I am going to tell you the roles needed when you create or structure a digital marketing team.

Here are 14 critical roles needed when you create or structure a digital marketing team:-

  1. Project or Digital Marketing manager
  2. Creative Director or Graphic Designer
  3. Front and Back-End web developers
  4. Digital Marketing Strategist
  5. Digital Marketing Analyst
  6. SEO Manager or Specialist
  7. Display Advertising Specialist
  8. Search Advertising Specialist
  9. Social Media Manager or Specialist
  10. Content writer
  11. UX/UI Designer
  12. Content Marketing Strategist or Specialist
  13. Email Marketer
  14. Video Marketer

digital marketing roles


Creating or structuring an effective digital marketing team is very difficult. In fact, most of the time we lose our business due to the lack of an effective digital marketing team.

But, if you plan a little bit and find some extraordinary members for your digital marketing team then I assure you won’t lose your business leads.

In this Infograph, I suggested some essential roles and their function for the digital marketing team.  I hope you all understand well.

Now It’s Your Turn

That’s all for my guide to create or structure a digital marketing team.

Now I’d like to hear from you:

What tip from this guide do you want to try out first?

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